The Lawyer's Personal Brand · glossary
What you do, said at the speed of a person rather than a lawyer, in the time a stranger will give you. It starts with what you are and ends with what you are for. The first sentence stays the same in every room, and only the last one changes. File, Part 9 · Chapter 10 · see Positioning; One page, the
Explained in Chapter 10, The Thirty-Second Answer, of The Lawyer's Personal Brand.
Sooner or later a stranger asks what you do, and hopes the answer will be short. The thirty-second answer is what you do, said at the speed of a person rather than a lawyer, in the time a stranger will give you. It starts with what you are and ends with what you are for. The first sentence stays the same in every room, and only the last one changes.Read Chapter 10, The Thirty-Second Answer →
Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.Chapter 1 of The Lawyer's Personal Brand and this glossary are free to read; the rest of the edition is in the Library, at €12 a month or €79 for a Year Pass.
Related terms
Where this term lives
This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →