The Lawyer's Personal Brand · glossary

Thought-leader voice

Lessons announced to a room that did not ask for them, such as “Five things a late-night completion taught me about leadership”. Its cousin is the humble-brag. A post that explains one point shows you explain things, and a post that announces lessons does not. Chapter 2 · see Humble-brag, Post

Explained in Chapter 2, Your Page Is Your Front Door, of The Lawyer's Personal Brand.

How it comes up, in Chapter 2
Two styles spoil most posts. The humble-brag is a boast dressed as modesty: “Humbled to be named in this week's deal announcement”. The thought-leader voice announces lessons to a room that did not ask: “Five things a late-night completion taught me about leadership”. The cure for both is the subject rule: a point of law, explained, with your feelings left at home.
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Related terms

Where this term lives

This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →