The Lawyer's Personal Brand · glossary
The part of your brand that other people hold: what they say after you leave the room. You cannot correct it, so it is made while you are in the room. A year on, a partner asks for Tess by name, “because she explains things”. File 10.20 · Chapter 1 · see Personal brand, Secondment
Explained in Chapter 1, What They Say After You Leave the Room, of The Lawyer's Personal Brand.
Reputation is the part of your brand that other people hold. It is what they say after you leave the room, so it is the one part you cannot correct. You can rewrite a page tonight, but what a partner said about you at lunch has already been said. This workbook is about making the two match: the page you write, and the sentence they say.Read Chapter 1, What They Say After You Leave the Room →
Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.Chapter 1 of The Lawyer's Personal Brand and this glossary are free to read; the rest of the edition is in the Library, at €12 a month or €79 for a Year Pass.
Related terms
Where this term lives
This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →