Module 4 · Chapter 10

The Thirty-Second Answer

Someone asks what you do. Say it in the order the listener needs it, and change only the last sentence for a client or an employer. Then let one no cost you an afternoon.

≈ 13 min read 8-question test

In this chapter

  • How to say what you do in thirty seconds, in the order a listener needs it
  • How one answer changes for a wedding, a client and an interview
  • Why one no costs little, and what to read before the next room

10.1The thirty-second answer in one paragraph

Sooner or later a stranger asks what you do, and hopes the answer will be short. The thirty-second answer is what you do, said at the speed of a person rather than a lawyer, in the time a stranger will give you. It starts with what you are and ends with what you are for. The first sentence stays the same in every room, and only the last one changes.

Key point

Say what you do in the order the listener needs it, not the order you were taught it. The room sees confidence. What it is really seeing is preparation.

Also in this chapter

  1. Say it in the order the listener needs
  2. Same first sentence, a different last one
  3. Say the gap first
  4. One no costs an afternoon
  5. What clients and employers buy
  6. The one page you read before the room
  7. What they say after you leave the room
  8. Your job

Preview

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