The Lawyer's Personal Brand · glossary
The line under your name on a LinkedIn page, shown in search results and beside every comment. It must answer a question: what you do, for whom and where. Tess’s went from a trainee’s title to “Corporate solicitor at Fenwick Rowe · company sales, investments and shareholders’ agreements · Manchester”. File 1.2 · Chapter 2 · see About section
Explained in Chapter 2, Your Page Is Your Front Door, of The Lawyer's Personal Brand.
The headline is the line under your name. LinkedIn shows it everywhere: in search results, and beside every comment you leave. Most readers read nothing else, so it must answer their question: what do you do, for whom, and where? Tess's headline gave only her old job title.Read Chapter 2, Your Page Is Your Front Door →
Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.Chapter 1 of The Lawyer's Personal Brand and this glossary are free to read; the rest of the edition is in the Library, at €12 a month or €79 for a Year Pass.
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This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →