The Lawyer's Personal Brand · glossary
The paragraph on a LinkedIn page where you speak for yourself, in the first person. Tess’s does five jobs in about 120 words: the job, the clients, one specific, one human line and one invitation. A blank About is a locked front door with the lights on. File 1.3 · Chapter 2 · see Headline, Humble-brag
Explained in Chapter 2, Your Page Is Your Front Door, of The Lawyer's Personal Brand.
The About section is the paragraph further down the page where you speak for yourself. The stranger has come through the door and is deciding whether to say hello. Give them about 120 words, in the first person, doing five jobs…Read Chapter 2, Your Page Is Your Front Door →
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This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →