The Lawyer's Personal Brand · glossary
The four-line email a lawyer sends a client after a mistake: what happened, what is fixed, what stops it, and one sorry, last. Write “nothing else has changed” only after reading both versions against each other. Tell the partner who owns the client first, in the same hour. File 7.2 · Chapter 8 · see Creator, not victim; Friend test
Explained in Chapter 8, Own It, of The Lawyer's Personal Brand.
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