Consumer Terms · glossary
The exception that lets a business email its own customers about its own similar products without a yes. They must be able to refuse when the address is collected and in every email. A free-trial sign-up counts, but a bought list never does. Screens and Messages, S1.2 · Chapter 9 · see Consent, Right to object
Explained in Chapter 9, Marketing Emails: Consent and the Soft Opt-In, of Consumer Terms.
The exception is the soft opt-in. It lets a business email its own customers without a yes, as long as they can easily say no.Read Chapter 9, Marketing Emails: Consent and the Soft Opt-In →
Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.Chapter 1 of Consumer Terms and this glossary are free to read; the rest of the edition is in the Library, at €12 a month or €79 for a Year Pass.
Related terms
Where this term lives
This term is part of one fictional gardening app's launch, with every document attached and a test after every chapter. Open Consumer Terms → · All terms A–Z →