Consumer Terms · glossary

Right to object

A customer’s right to tell a business to stop using their data for its legitimate interests. For marketing emails an objection always wins, by any route, and Seedlark never asks why. Privacy Notice, paragraph 7.2 · Chapter 9 · see Legitimate interests, Soft opt-in

Explained in Chapter 9, Marketing Emails: Consent and the Soft Opt-In, of Consumer Terms.

How it comes up, in Chapter 9
Customers may stop the emails at any time. Under the UK GDPR, a customer has the right to object: to tell Seedlark to stop using their data for its legitimate interests. Paragraph 7.2 of the Privacy Notice gives that right for both uses that rest on legitimate interests: the analytics cookie and the emails.
Read Chapter 9, Marketing Emails: Consent and the Soft Opt-In →

Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.

Related terms

Where this term lives

This term is part of one fictional gardening app's launch, with every document attached and a test after every chapter. Open Consumer Terms → · All terms A–Z →