Consumer Terms · glossary
The button that makes the deal. Its words must say that pressing it means paying, or the customer is not bound to pay. Seedlark’s reads “Start free trial, then £6 a month”, because Reuben’s “Start for free” said nothing about paying. Screens and Messages, S1.1 · Chapter 2 · see Key information
Explained in Chapter 2, Total Price, Drip Pricing and the Pay Button, of Consumer Terms.
The button that makes the deal is the pay button. Its words must tell the customer that pressing it means paying, and a plain “Start” or “Continue” does not. If the words fail, the customer is not bound to pay. The 2013 Regulations have this rule, and the DMCC Act repeats it for subscriptions.Read Chapter 2, Total Price, Drip Pricing and the Pay Button →
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This term is part of one fictional gardening app's launch, with every document attached and a test after every chapter. Open Consumer Terms → · All terms A–Z →