Module 1 · Chapter 2

Total Price, Drip Pricing and the Pay Button

Before a customer signs up, the screen must show the whole price and the main terms. The button must say that the customer will pay. This chapter shows why, and how to check it.

≈ 8 min read 8-question test

In this chapter

  • Why the price on the screen must include every fee
  • Which six facts sit together above the start button
  • Why the button must say that the customer will pay

2.1The price and the button in one paragraph

A customer makes the deal on the sign-up screen, so the law looks hard at that screen. The price it shows must be the whole price, with no fee added later. The main terms must sit together, just above the button.

The button must say that the customer will pay. If it does not, the customer is not bound to pay. Before launch, you check Seedlark’s screens against these rules.

Key point

The customer must see the whole price and the main terms before one button says “pay”. Miss one of the three, and the deal is at risk.

Also in this chapter

  1. Why the price must include every fee
  2. Six facts together, above the button
  3. The button must say the customer will pay
  4. What the Garden Plan screen shows first
  5. Your job

Preview

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