Consumer Terms · glossary

Total price

Every sum the customer must pay, such as a booking fee or a service fee. Since April 2025 a business that invites customers to buy must give it from the start. Seedlark’s is £6 a month, including VAT, and nothing else. Terms, clause 3.1 · Chapter 2 · see Drip pricing

Explained in Chapter 2, Total Price, Drip Pricing and the Pay Button, of Consumer Terms.

How it comes up, in Chapter 2
The rule comes from the Digital Markets, Competition and Consumers Act 2024 (the DMCC Act). Since April 2025, a business that invites a customer to buy must give the total price. That is every sum the customer must pay, such as a booking fee or a service fee. The rule is in section 230 of the Act.
Read Chapter 2, Total Price, Drip Pricing and the Pay Button →

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Where this term lives

This term is part of one fictional gardening app's launch, with every document attached and a test after every chapter. Open Consumer Terms → · All terms A–Z →