Consumer Terms · glossary
Showing a low price first, then adding fees as the customer goes on. Reuben’s first sign-up screen showed £5 a month and added a £1 service fee to every payment. The screen now shows £6 a month, including VAT. Chapter 2 · see Total price
Explained in Chapter 2, Total Price, Drip Pricing and the Pay Button, of Consumer Terms.
The opposite habit has a name. Drip pricing means showing a low price first, then adding fees as the customer goes on. Each fee drips in, step by step. By the end, the customer pays more than the figure that won the click.Read Chapter 2, Total Price, Drip Pricing and the Pay Button →
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