The Lawyer's Personal Brand · glossary
A short piece of writing on your LinkedIn page that anyone can read: a talk to a room you cannot see. Tess’s rule is at most one a month, under 200 words, on one point of law, with the client, the matter and the week left out. File 5.3 · Chapter 6 · see Humble-brag, Thought-leader voice
Explained in Chapter 6, Teach It to the Cat, of The Lawyer's Personal Brand.
Five months later, in March 2027, Tess wrote up the same rule in 150 words on LinkedIn. A post is a short piece of writing on your LinkedIn page that anyone can read. It is a talk to a room you cannot see. Her colleagues would forgive a wobble, but the post goes to people who do not know her and will not say they read it.Read Chapter 6, Teach It to the Cat →
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This term is part of one fictional junior lawyer's first year, with every document attached and a test after every chapter. Open The Lawyer's Personal Brand → · All terms A–Z →