Distribution Agreements · glossary
Sales to customers who come to a distributor unasked, including through general advertising or an ordinary website. No clause may stop them, anywhere. Renting to the Belfast café that rang after finding Tullavane’s website was a passive sale. Agreement, clause 1.1, “Passive Sales” · Chapter 3 · see Active sales
Explained in Chapter 3, Competition Law in Distribution: Active and Passive Sales, of Distribution Agreements.
The line runs between two kinds of sale. Active sales are sales a distributor goes out to win. Passive sales are sales to customers who come to it unasked.Read Chapter 3, Competition Law in Distribution: Active and Passive Sales →
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sales made in answer to unsolicited requests from individual customers, including general advertising or promotion that reaches customers in an area or group without being aimed at them;Read the definition in the document →
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