Distribution Agreements · glossary
Sales a distributor goes out to win, by visits, calls, emails or adverts aimed at a chosen area or customer group. Clause 4.4 stops Tullavane making active sales into the UK or to the reserved hotel groups. A poster on a Belfast bus is an active sale. Agreement, clause 1.1, “Active Sales” · Chapter 3 · see Passive sales, Reserved Customers
Explained in Chapter 3, Competition Law in Distribution: Active and Passive Sales, of Distribution Agreements.
The line runs between two kinds of sale. Active sales are sales a distributor goes out to win. Passive sales are sales to customers who come to it unasked.Read Chapter 3, Competition Law in Distribution: Active and Passive Sales →
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actively approaching customers, by visits, letters, emails, calls or other direct contact, or by advertising or promotion, online or offline, aimed at customers in a particular area or customer group;Read the definition in the document →
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