Consumer Terms · glossary

Incentivised review

A review the writer was paid or rewarded for. Posting one without saying it was rewarded is banned. Hester’s idea of a free month for every five-star review was banned too, because it rewarded only praise and the reviews would not show it. Reviews Policy, paragraph 2 · Chapter 10 · see Fake review

Explained in Chapter 10, Fake Reviews, Price Rises and Fines, of Consumer Terms.

How it comes up, in Chapter 10
A fake review claims to come from a real customer’s use when it does not. An incentivised review is one the writer was paid or rewarded for.
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