Consumer Terms · glossary
A review that claims to come from a real customer’s use when it does not. The law bans writing or posting one, or paying someone else to. A review agency that offered Seedlark 200 five-star reviews for £400 broke the law just by making the offer. Reviews Policy, paragraph 4.1 · Chapter 10 · see Incentivised review
Explained in Chapter 10, Fake Reviews, Price Rises and Fines, of Consumer Terms.
A fake review claims to come from a real customer’s use when it does not. An incentivised review is one the writer was paid or rewarded for.Read Chapter 10, Fake Reviews, Price Rises and Fines →
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