Distribution Agreements · glossary

Goodwill

The value of a business’s customers and name: the reason customers come back. No law gives a distributor a payment for goodwill when its agreement ends. Clause 23.5 confirms that Tullavane gets none, however the Agreement ends. Agreement, clause 23.5 · Chapter 10 · see Commercial agent

Explained in Chapter 10, Ending a Distribution Agreement: Stock, Customers and Goodwill, of Distribution Agreements.

How it comes up, in Chapter 10
Goodwill is the value of a business’s customers and name: the reason customers come back. Tullavane spent three years finding customers for Cressby’s machines. When most of them move to Cressby, much of that value moves too. Tullavane might expect to be paid for it, but the next clause says otherwise…
Read Chapter 10, Ending a Distribution Agreement: Stock, Customers and Goodwill →

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Where this term lives

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