Workbook · in development

Marketing for Startups

Positioning, channels, content and growth loops: marketing that works before you have a budget.

Coming soon

This workbook is being written now, with the same care as the live ones: plain English, a running fictional case study, real documents to read clause by clause, a test after every chapter and a final exam. Check back soon — new material ships regularly.

What it will cover

Positioning: saying what you are in one sentence
Finding your first channel
Content and SEO for tiny teams
Launches, communities and word of mouth
Paid acquisition: when and how carefully
Growth loops vs funnels
Measuring what works without a data team

While you wait

Coming soon

Product Management in a Nutshell

For founders and venture investors: discovery, roadmaps, metrics and how product teams really work.

In development Coming soon

Lean Startup Management

Build–measure–learn in practice: experiments, minimum viable products and evidence-based product decisions.

In development Coming soon

How to Start a Startup

From idea to first customers: incorporation, founders' terms, early hires and not running out of money.

In development