Workbook · in development
For founders and venture investors: discovery, roadmaps, metrics and how product teams really work.
Coming soon
This workbook is being written now, with the same care as the live ones: plain English, a running fictional case study, real documents to read clause by clause, a test after every chapter and a final exam. Check back soon — new material ships regularly.
Build–measure–learn in practice: experiments, minimum viable products and evidence-based product decisions.
Coming soonPositioning, channels, content and growth loops — marketing that works before you have a budget.
Coming soonFrom idea to first customers: incorporation, founders' terms, early hires and not running out of money.