Workbook · in development

How to Start a Startup

From idea to first customers: what founders actually do in year zero — incorporation, founders' terms, early product, early money.

Coming soon

This workbook is being written now, with the same care as the live ones: plain English, a running fictional case study, real documents to read clause by clause, a test after every chapter and a final exam. Check back soon — new material ships regularly.

What it will cover

Ideas, problems and why most startups die
Co-founders: choosing, splitting equity, vesting
Incorporation and early legal hygiene
Building the first version: scope ruthlessly
First customers and first revenue
Raising early money — or not raising at all
The founder's calendar: what to ignore

While you wait

Live

Venture Deals: SAFEs & Convertibles

How startup investment actually papers — the money that arrives before a price, and the round that sets one. One fictional company's funding history, agreement included.

Start now Coming soon

Lean Startup Management

Build–measure–learn in practice: experiments, minimum viable products and evidence-based product decisions.

In development Coming soon

Product Management in a Nutshell

For founders and venture investors: discovery, roadmaps, metrics and how product teams really work.

In development