Workbook · in development

Lean Startup Management

Build–measure–learn in practice: experiments, MVPs and evidence-based product decisions.

Coming soon

This workbook is being written now, with the same care as the live ones: plain English, a running fictional case study, real documents to read clause by clause, a test after every chapter and a final exam. Check back soon — new material ships regularly.

What it will cover

The core loop: build, measure, learn
Assumptions and how to test them cheaply
MVPs that answer questions, not demos that impress
Metrics that matter vs vanity metrics
Pivot, persevere, or stop: deciding with evidence
Innovation accounting for small teams
Lean inside larger organisations

While you wait

Coming soon

How to Start a Startup

From idea to first customers: incorporation, founders' terms, early hires and not running out of money.

In development Coming soon

Product Management in a Nutshell

For founders and venture investors: discovery, roadmaps, metrics and how product teams really work.

In development Coming soon

Marketing for Startups

Positioning, channels, content and growth loops — marketing that works before you have a budget.

In development