Consumer Terms · glossary
The reason in law that makes a use of personal data allowed. Each use in the Privacy Notice has one. Seedlark relies on four: the contract, a legal duty, legitimate interests and, only for the pixel, consent. Privacy Notice, paragraph 3.1 · Chapter 7 · see Consent, Legitimate interests
Explained in Chapter 7, Privacy Notices under UK GDPR: Not a Consent Form, of Consumer Terms.
The main page for this term is Lawful basis, in Data Protection.
The law lets a business use data only on one of a short list of grounds. Each ground is a lawful basis: the reason in law that makes a use of data allowed. Consent is only one of them, and for running an app it is the wrong one.Read Chapter 7, Privacy Notices under UK GDPR: Not a Consent Form →
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