Module 4 · Chapter 7

Privacy Notices under UK GDPR: Not a Consent Form

A privacy notice tells customers what happens to their data and why the law allows it. This chapter shows why it asks for consent so rarely, and what it must say.

≈ 7 min read 8-question test

In this chapter

  • Why a consent tick box is the wrong way to run an app
  • The four reasons in law that allow each use of data
  • What the notice must tell customers, including where to complain

7.1Privacy notices in one paragraph

A privacy notice tells customers what a business does with their data, and why the law allows it. It is not a contract, and it asks the customer to agree to nothing. Seedlark’s Privacy Notice follows the UK GDPR, the main data law in the UK. You wrote it as part of the Legal Pack, where any customer can read it in full.

Key point

A privacy notice tells. It asks for consent only where the law needs a yes.

Also in this chapter

  1. Why the notice tells and does not ask
  2. Seedlark’s four lawful bases
  3. What the notice must tell customers
  4. Your job

Preview

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