White Label SaaS · glossary

Resale price maintenance

A supplier fixing the lowest price a reseller may charge. It is a hardcore restriction: it takes the whole Agreement outside the Vertical Agreements Block Exemption Order 2022 and risks a fine. Spot any request for one and pass it up to your supervisor. Chapter 8 · see Recommended retail price

Explained in Chapter 8, Exclusivity, Non-Solicitation and Resale Prices, of White Label SaaS.

How it comes up, in Chapter 8
A minimum price loses that protection. It is resale price maintenance: the supplier fixing the lowest price a reseller may charge. The Order calls it a hardcore restriction, one so serious that it takes the whole Agreement outside the Order. It also risks a fine from the Competition and Markets Authority (CMA).
Read Chapter 8, Exclusivity, Non-Solicitation and Resale Prices →

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