European Brokerage · glossary

Target market

The clients a product is made for, which the bank that issues it decides. Thalvia must follow it. The issuing banks made the leveraged notes for short-term trading, not long-term saving, so Thalvia never advertises them. Schedule 6, paragraph 3 · Chapter 4 · see Leveraged note

Explained in Chapter 4, Opening an Account: Execution-Only, Appropriateness and Advice, of European Brokerage.

The main page for this term is Target market, in Debt Capital Markets.

How it comes up, in Chapter 4
Second, the bank that issues a product decides which clients it is made for. That is its target market, and under Articles 16(3) and 24(2) of MiFID II, Thalvia must follow it. The issuing banks made the notes for short-term trading, and Schedule 6 tells clients so…
Read Chapter 4, Opening an Account: Execution-Only, Appropriateness and Advice →

Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.

Related terms

Where this term lives

This term is part of one complete fictional deal, with every document attached and a test after every chapter. Open European Brokerage → · All terms A–Z →