White Label SaaS · glossary

White label

Software made by one company and sold by another under the seller's own brand. The customer sees only the seller's name. Here Larchpay makes the payroll app, and Tressick sells it as Tressick Payroll while Larchpay hosts, mends and updates it. Chapter 1 · see SaaS

Explained in Chapter 1, What a White Label Agreement Is, and Why Both Sides Want One, of White Label SaaS.

How it comes up, in Chapter 1
White label software is made by one company and sold by another under the seller's own brand. The customer sees only the seller's name. This workbook follows one white label deal for SaaS (software used online for a monthly fee), and the agreement behind it. You are a trainee in the commercial and technology team at Haverleigh Dunn LLP in Bristol, and you act for the software company.
Read Chapter 1, What a White Label Agreement Is, and Why Both Sides Want One →

Chapter 1 and this glossary are open to everyone; the whole edition is free to read with a free account until 31 January, and it stays open to an account opened by then.

Related terms

Where this term lives

This term is part of one complete fictional deal, with every document attached and a test after every chapter. Open White Label SaaS → · All terms A–Z →