IP Licensing · glossary
The steps in Schedule 4 that move the Sheffield company onto its own brand, each with a deadline. The cheap, visible things change first, from the company name by month 3, and the pumps' labels last, by month 24. A missed step is a breach of the Licence. Licence, Schedule 4 · Chapter 3 · see Change of name, Goodwill
Explained in Chapter 3, Trade Marks and the Rebrand, of IP Licensing.
Kelderwick would like its name off the factory at once, but nothing changes overnight. New signs, packaging and labels take time to design, order and fit. So Schedule 4 sets a Rebranding Plan: a list of steps, each with a deadline. The cheap and visible things change first, and the pumps' own labels change last.Read Chapter 3, Trade Marks and the Rebrand →
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