Crypto-Asset Regulation · glossary

Reverse solicitation

MiCA's narrow exemption for a client who approaches a firm entirely on the client's own initiative, and only for the service asked for. An advertisement, an app-store listing aimed at the country or a referral scheme ends it. It is never a way into a market. Definition: Reverse solicitation · Binder §1.5 · Chapter 6

Explained in Chapter 6, The Passport, the Map of Regulators, and the Country That Left, of Crypto-Asset Regulation.

How it comes up, in Chapter 6
For firms outside the EU, MiCA's answer is a narrow no, in Article 61. Reverse solicitation covers a client who approached the firm entirely on the client's own initiative, and only for the service asked for. Most other countries draw a similar narrow line, so the Binder applies this test to any client who comes to Halcyon from outside its notified states.
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As defined in the training compliance binder
the MiCA rule that a firm outside the EU needs no MiCA authorisation for a service an EU client asks it for entirely on the client's own initiative, and for that service only (Article 61); this binder applies the same narrow test, in reverse, to a client outside the EU who approaches Halcyon, and whether that client's own country permits the service is that country's law;
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