For trainees and junior lawyers · English law

The Lawyer’s Personal Brand

A newly qualified solicitor spends her first year becoming known for her work, on purpose. You follow her year and build your own.

How a junior lawyer builds a reputation on purpose, taught through one solicitor’s first year and her documents.

A quiet office corridor drawn straight on. On the left, a meeting room's frosted glass front; behind it, the soft shapes of two people still seated: one listening, the other with a hand raised toward her last slide, still on the screen with its three short lines, still talking. Its door is shut, and a thin copper line of light escapes all the way round it: across its head, down its two sides and under it. A clock above the door shows ten past one. In the corridor a young Black woman with short natural hair, seen from behind in her office jacket, the cord of her pass round the back of her neck, her laptop closed under her arm, walks away to the right without looking back, toward a glass screen beyond which her desk waits with two monitors on one arm and an empty chair.

You will be able to:

  • Rewrite your LinkedIn page and CV for a reader who skims
  • Explain legal work in plain words a client can repeat
  • Ask for work, feedback and pay with numbers, not apologies

10 chapters with tests · a final exam · a certificate · about 4 hours in all · published 5 October 2026

Start Chapter 1

Chapters

Module 1

What a Brand Is

Module 2

How You Sound

Module 3

How You Grow

Module 4

How You Sell

One case runs through every chapter: a newly qualified solicitor’s first year at a Manchester firm, document by document. Read the Brand File →

Glossary: every term in plain English · Final exam: 30 questions, open book