Module 2 · Chapter 3

Branding: the Partner's Brand and the Trade Mark Licence

In a white label deal, customers see only the seller's brand. The agreement keeps the maker's name out of sight, lets the maker use the seller's brand, and tests every place it shows.

≈ 8 min read 8-question test

In this chapter

  • Why clients see Tressick's brand, and never Larchpay's
  • How Larchpay gets a licence to use Tressick's brand
  • Where the brand must show, and how go-live waits for it

3.1Branding in one paragraph

In a white label deal, the seller's brand is the only one customers see. Tressick's clients use the app as Tressick Payroll, and their employees get payslips and emails under that name. Under clause 3 of the Agreement, Larchpay keeps its own name out of sight, Tressick licenses its brand to Larchpay, and the brand stays Tressick's. Schedule 6 lists every place the brand must show, and the app goes live only once tests prove that it does.

Key point

Clients see Tressick's brand, while Larchpay does the work behind it. Every screen, payslip and email carries Tressick Payroll. Larchpay's name stays out of sight unless the law requires it.

Also in this chapter

  1. Why Tressick's brand goes everywhere
  2. A licence running the other way
  3. Every place a brand shows, and go-live
  4. Goodwill stays with Tressick
  5. Your job

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