Module 4 · Chapter 8

Territory

A licence says where the licensee may use the brand. Here you see how that area was agreed, what the limit covers and what it leaves free, and why it needs a competition-law check.

≈ 6 min read 8-question test

In this chapter

  • Why a seller limits where its brand is sold
  • How the UK and Ireland became the Territory
  • What the limit covers, and why it needs a competition-law check

8.1Territory in one paragraph

A licence can limit where the licensee may use the rights it is given. In the Licence that area, the Territory, is the UK and Ireland, and the limit applies only to the brand. The Sheffield company may sell pumps under the Kelderwick marks there until the Term ends. Clause 8 says what the company may not do with those pumps anywhere else.

Key point

The Territory limits the Kelderwick brand, not the factory. The factory may sell pumps in any country, as long as those sold outside the UK and Ireland do not carry the brand.

Also in this chapter

  1. Why a licensor limits where its brand is sold
  2. How the UK and Ireland became the Territory
  3. What the limit covers, and what it leaves free
  4. Why the limit needs a competition-law check
  5. Your job

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